Why We Can’t Use Testimonials To Promote Our Physiotherapy Service

Have you noticed that there are no testimonials on our Physiotherapy service website? This is not an accident.

These days, part of our normal buying process can involve checking the feedback and ratings that other people have given for a product or service that we are considering purchasing.

It seems natural, therefore, that you would be interested to see what other people thought about a health professional you were planning to visit.

If, however, that health profession is regulated by the Australian Health Practitioner Regulation Agency (AHPRA), your search for reviews will likely be in vain.

AHPRA is an organisation that represents 16 health professions, to ensure they are regulated by nationally consistent legislation.


In other words, AHPRA enforces strict quality control on the following health professions:


• Aboriginal and Torres Strait Islander Health Practice
• Chinese Medicine
• Chiropractic
• Dental
• Medical
• Medical Radiation
• Nursing and Midwifery
• Occupational Therapy
• Optometry
• Osteopathy
• Paramedicine
• Pharmacy
• Physiotherapy
• Podiatry
• Psychology


Part of AHPRA’s rules state that these health professions cannot use or quote testimonials on a site or in social media that is advertising their health service. This includes patients posting comments about a practitioner on the practitioner’s business website or social media platform.

Although this makes it harder for you to view ratings for your health professional, this regulation is actually a great thing for you as a health consumer. It means you can be sure that all of these health professionals:

• Have completed structured and standardized training
• Adhere to strict professional standards
• Use knowledge, techniques and advice that have been scientifically proven to be safe and/or effective.
• Complete ongoing training to keep knowledge up to date



If you are considering using an Australian health, fitness or wellness service, we strongly suggest you ask these things first:


• Is the health profession regulated by AHPRA? If not, be aware that your practitioner may not have completed standardized training.
• Are ratings and testimonials being used to promote the service? If so, they are likely to be an unregulated health service. Be aware that ratings and testimonials do not need to be proven as true and genuine.
• If the health profession is on the AHPRA list, you can check that your own health professional is registered. Simply search for their name on the AHPRA website.

Finally, if you have had a positive experience with your AHPRA registered practitioner, you can still let them know. Just be sure to use email, private message or let them know in person.


Just because we can’t display your kind words publicly, doesn’t mean we don’t love hearing the feedback. It’s why we love what we do, and what drives us to keep making a difference in people’s lives!