Why Certain Health Professions Don’t Advertise With Testimonials in Australia


Hi everyone, how are you going?

Karen Finnin, Physiotherapist and Director of Online Physio.

Now these days when we’re looking to buy something or use a service, we often head online first and part of our decision-making process is to read testimonials that other people have written about that product or service.

It feels like a more personal word-of-mouth recommendation for something rather than just sort of reading the advertising hype on the website.

Now you may have noticed that Online Physio doesn’t have any of these testimonials on our website and there’s a really good reason for that.

So physiotherapy is a health profession in Australia that is governed by AHPRA, which is the Australian Health Practitioner Regulation Agency, and this is an agency that regulates a number of health professions in Australia and I’m going to read you a list of them so that you’re aware:

Aboriginal and Torres Strait Islander Health Practice, Chinese Medicine, Chiropractic, Dental, Medical, Medical Radiation, Nursing and Midwifery, Occupational Therapy, Optometry, Osteopathy, Paramedicine, Pharmacy, Physiotherapy Podiatry and Psychology.

So all of these health professions have a very strict code of ethics that we have to follow and one of those recommendations, one of those legalities I should say, is that we can’t use testimonials to promote our health service.

So although this is challenging for us because we want you to know how other people have been helped by our service it’s actually a really good thing because it means that these professions uphold strict standards.

They’ve got evidence-based theories behind what they do, so that you know going to an AHPRA registered health profession you’re going to get a really regulated quality of service.

Now other health professions that are not listed in the list I just gave you are not governed by AHPRA and can use testimonials to advertise their service but what I will say is: be warned – there’s nothing regulating or ensuring that these testimonials are real or that they’re from real patients.

Now of course some ethical businesses it absolutely would be, but there is nothing stopping somebody putting their grandma’s or Auntie’s recommendation, or simply making one up from scratch and grabbing some person’s photo or just putting a name down the bottom of it.

So just because there are no testimonials on a website for a health service certainly doesn’t mean that no one’s using it or that no one loves it.

It’s simply because it’s a higher quality service governed by strict regulations to make us really effective and helpful for you as a patient.

So I thought I would let you know about that.

Be aware of it and if you do see a health profession using testimonials just ask yourself:

a) Should I believe these? and

b) Is this a quality health profession that I should be using, or is there one with higher regulations that might be better for me?

I hope that’s useful for you. I’d love to hear what you think.

If you’ve got any questions about it do feel free to contact me on my social channels and let me know.

I look forward to chatting to you next time.

Thanks guys! Bye!



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